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losing members

every month,i lose between 1 to 3 members for this reason,every member can transffer his membership from a time period to a longer,example,monthly to yearly,if he or she do it before the end of the first two weeks,we know that some members will be late so i gave my staff instructions to allow the transffer even if the members are up to5days late,but under no surcomstances to allow it after that,guess what there are a few who come late,they get really angry with us,ask us to make exceptions,they say they are speaschil members,when we refuse,they leave and join our competition,bad mouth us and say that we don't know how to treat our customers.it is not all about money,if it was for me,i wouldn't turn a customer away,it's about being fare and treating all my clients equaly,how can i bend the regulations for some and impose it on others,i am not that kind of person,in a civilized country civilized people accept the rules or they don't,if they don't they will not join,but if they join,they respect the rules and regulations and they never break them or ask for speachell treatment,at my gyms every thing is clear we don't keep on changing the rules and regulations on the members,they read them they agree to them then we take their money.for those of you who have no problem following reasnble gym rules,you are most welcomed,for those who think that they are above rules and regulations,find somewhere else to workout.sorry but at my gyms customers are not always right.